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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Market Research | 10% | - Market Analysis
|
| Topic 2: Culture Teams and Leadership | 10% | - Team Management
|
| Topic 3: Portfolio Management | 10% | - Portfolio Planning
|
| Topic 4: Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Topic 5: Product Innovation Management | 20% | - Innovation Execution
|
| Topic 6: Product Innovation Process | 15% | - Commercialization
|
| Topic 7: Product Innovation Strategy | 20% | - Strategic Alignment
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question 1
A product innovation charter is valuable for which of the following reasons?
A. To define the new product project milestones and detailed team deliverables
B. To provide focus and direction for a new product concept
C. To clarify new product project purpose and team member roles and responsibilities
D. To identify new product project risks, contingency plans and financials
Question 2
Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?
A. Survey research
B. Voice of the customer
C. All the above
D. Secondary market research
Question 3
Advantages of product use testing include which of the following?
I. Testing in real customer situations can uncover product strengths and weaknesses that testing in more controlled situations may miss II. Successful product use tests can lead to generate positive word-of-mouth III. Product use testing includes evaluating commercial success IV. Product use testing can be designed to test internal processes like installation and customer service
A. I, II, IV
B. I, II, III
C. II, III, IV
D. I, II, III, IV
Question 4
Which of the following is a purpose of the product protocol?
A. It defines the deliverables that R&D will deliver to the final product that the customer buys
B. All of the above are purposes of the product protocol
C. It communicates essentials to the development team
D. It defines the requirements in terms of results that can be measured
Question 5
What is the pattern in TRIZ problem-solving matrix:
A. Identify the specific problem first, test a solution with a targeted customer group, generate more prototypes, select speciic solution
B. First use a general problem with general solution, then select the specific problem to solve
C. Indentify the specific problem first, then the general problem and identify a general solution before a specific solution
D. Identify a cross-functional team that can test various product solutions with customers and select the highest rated solution
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: C |








