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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The role responsible for estabilishing the product innovatio process and for ensuring its quality and consistency and ongoing training in its application is called:

A) Process champion
B) Process owner
C) Process developer
D) Process manager

2. Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses

A) I, II, III
B) II, III, IV
C) I, III, IV
D) I, II, III, IV

3. You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

A) Better tools to assist in all aspects of product innovation
B) Developing a culture of innobation
C) Encouraging senior managers to get more involved in product innovation
D) An improved product innovation process, used by all staff

4. Which ideation tool used in new product development generates a graphical output linking various pieces of information, ideas and thoughts?

A) Brainwriting
B) Brainstorming
C) Delphi technique
D) Mind-mapping

5. A product manager is charged with launching a new product. She decides on initially launching into a specific market segment and then, on the basis of achievieng penetration into this segment, to roll the product ou progressively to more segments. This approach to launching a new product is called a:

A) Beachhead strategy
B) Market testing
C) Rollout strategy
D) Market expansion

Solutions: