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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 2: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 3: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 4: Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions |
| Topic 5: Lead Management | 14% | - Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes |
| Topic 6: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 7: Automating Business Processes | 17% | - Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences |
| Topic 8: Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
- D. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
Correct Answer: A 🗳️
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- B. Nothing will display
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
Correct Answer: D 🗳️
Which is true about Visitor Filters?
- A. You can the filter by IP
- B. You can't filter your own company IP
- C. You can filter by a hostname wildcard
- D. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- E. You can filter by a hostname
Correct Answer: A,C,D,E 🗳️
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Create new content for the paid search ads that direct to the home page.
- B. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
- C. Place additional navigation on the LenoxSoft home page.
- D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
Correct Answer: A 🗳️
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- C. Import all prospect data and create a suppression list.
- D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
Correct Answer: A 🗳️
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