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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 2: Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Topic 3: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 4: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
| Topic 5: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 6: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
D) You don't have the segment group feature enabled in the Account Administration settings.
2. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
C) You can only order the rules in the top-down order in which Responsys willexecute them.
D) Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
3. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
A) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
B) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)
A) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
B) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
5. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Create the two separate exports and ensure they both have the Sent value in them.
B) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
C) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
D) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B,C,D | Question # 5 Answer: B |








