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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

A) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
B) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
C) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

2. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Have the executive publicly apologize and retract the statement.
B) Immediately terminate the executive for placing the organization at risk.
C) Engage politicians with face-to-face meetings to explain the misunderstanding.
D) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.

3. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Overall cost of the tool and participant feedback on its functionality
B) The number of comments, videos, and photos posted
C) Frequency of use and quality and volume of content shared between participants
D) Number of departments represented and cost per active participant

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Meeting with suppliers to determine whether marketing costs can be shared.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Analyzing whether the sales goals for the new product are realistically achievable.

5. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Being proactive
B) Attending all senior management meetings
C) Reviewing all written material before it is released
D) Monitoring social media

Solutions: