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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can a visitor convert to a prospect?

A) Submitting a form on a landing page
B) Receiving a marketing email
C) Visiting a tracked website
D) Viewing an embedded form

2. What list email or email template report deliverability metric could indicate an unverified sending domain?

A) Hard bounces
B) Skimmed percentage
C) Forward count
D) Total queued

3. LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A) Total Submissions
B) Unique Submissions
C) Total clicks
D) Conversions

4. A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

A) True
B) False

5. An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

A) The prospect will start the program over at the beginning after waiting one day.
B) The prospect will not restart the program; prospects can only process through once.
C) The prospect will not restart the program; they have reached the maximum number of repeats.
D) The prospect will start the program over at the beginning immediately.

Solutions: