How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Microsoft is dedicated to helping the candidates with their preparation by offering them various tools. There are several learning paths available on the official website, such as:
Learning Path 1
Microsoft offers the course titled “Set up Dynamics 365 Marketing and Configure Advanced Settings.” To complete this training, one needs to have a deep understanding of the navigation in Dynamic 365. Through this learning path, the individuals will be able to gain command of a number of tasks including:
- Reviewing domain authentications, GDPR, and best practices in Dynamics 365 Marketing
- Setting up and managing Dynamics 365 Marketing
- Advanced configuration for Dynamics 365 Marketing
Skills measured
- Create and manage marketing forms and pages (10-15%)
- Create and manage marketing emails (5-10%)
- Manage segments and lists (10-15%)
- Configure marketing applications (20-25%)
- Manage events and webinars (10-15%)
- Manage customer journeys (10-15%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage leads, contacts, and accounts (5-10%)
Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure forms, pages, and templates - Configure application settings |
| Topic 2: Manage customer journeys | 20-25% | - Implement automation and branching logic - Test, publish, and monitor journeys - Design and implement journeys |
| Topic 3: Manage marketing channels | 25-30% | - Manage text messages and push notifications - Create and manage marketing emails - Design and publish marketing pages and forms |
| Topic 4: Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Topic 5: Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Topic 6: Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Topic 7: Manage events and webinars | 10-15% | - Integrate with webinar platforms - Plan and configure events - Manage registrations and attendance |








