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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Landing Pages & Tracking | 11% | - Landing page configuration and customization - Tracking script and microsite setup - Form creation, advanced techniques and external integration |
| Topic 2: Security & Administration | 12% | - Company and instance settings - User creation and security groups - Asset permissions and contact-level security |
| Topic 3: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Platform architecture and core concepts - Data objects, relationships and data capture |
| Topic 4: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 5: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
| Topic 6: Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Topic 7: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Automation logic and workflow design - Campaign Canvas configuration and usage |
| Topic 8: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
Which two are use cases for using Data Import and Export features? (Choose two.)
A. a scheduled export of Custom Object data
B. a scheduled import of external data to a Custom Object
C. a scheduled export of Activity data
D. a scheduled import of external data to Contacts or Accounts
Question 2
When creating an email using the Design Editor, which two items are required? (Choose two.)
A. Email Group
B. Personalized From Line
C. Preview Text
D. Email Tracking
E. Subject Line
Question 3
Which statement is true about IP Warming?
A. It includes familiar branding and messaging in the email content.
B. A dedicated IP address is NOT required.
C. The Campaign Analysis report is the most useful to monitor Spam Unsubscribes during IP Warming.
D. It takes 8 to 12 weeks.
Question 4
Which is a component of a standard CRM integration?
A. the creation of new contacts in Eloqua
B. the creation of new accounts in CRM
C. the automatic sync of Eloqua Lead Score changes in CRM
D. the automatic creation of a sales user in Eloqua
Question 5
While using the Contact Washing Machine app for a data normalization project, which action would allow you to combine the value from two separate fields into one? (Choose the best answer.)
A. Replace
B. Math
C. Compost
D. Lookup
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: A,E | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: D |








