A customer wants to improve the previous 10 years purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose 2 answers)

• A. Does their License include the Large Data Extensions feature?
• B. Why do they require 10 years' historical data in Marketing Cloud?
• C. How many API calls are expected to be made at the peak hourly rate?
• D. What time of day are the API calls made?

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

• A. A number field such as subscriber's phone number for Contact Key.
• B. A GUID or another generated ID for Contact Key.
• C. A common field like Physical Address for Contact Key.
• D. An email address for Contact Key.

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

• A. Instruct the web team to store the client ID and secret in the client-side code.
• B. Ensure the package scope includes Read and Write permissions for data extensions.
• C. Enable the package for all business units in the Marketing Cloud account.
• D. Create a separate installed package for each individual web form.

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed.
What should be implemented to achieve these goals?

• A. Set up Approval Workflow and Share setting inside Marketing Cloud.
• B. Build out an internal business governance and process to support this.
• C. Integrate an outside CMS with all these permissions built in.
• D. Edit the Content Permissions and Restrictions by Role setting for each user.

Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years. They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy?
Choose 2 answers

• A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
• B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
• C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
• D. Replace the current data extension with a new data extension configured with a Retention Period.